FETISH CHIC

ethamJust when you thought that you had seen it all on the catwalks, here comes a new trend, and in this case a rather catwalk challenging one for models… fetishes & bondage!

Now, we all know that music has a huge impact on fashion and vice versa. As arts, they both feed from each other. Have you seen the latest video of Rihanna: ‘S&M’ yet? Seen Gaga’s latest shoes?

Well fashion seems to have also taken its fetish toys out of the secret drawer and it is now proudly and unapologetically preaching its love affair with fetishes.

From the very upper crust of fashion: Louis Vuitton, Herve Leger, and so on… to the trendy “cool kids” from London, to the emerging fashion talent from the hottest catwalks of Latin America. Fashion seems to have caught the fetish bug and it is really going for it.

“Fetish: an object believed to have magical power… Something to which one is irrationally devoted.”

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