The SMCP group has decided to create a new division of luxury: Maje Paris. The group wants to offer to its clients exclusive outfits and has chosen Maje Paris to sell them. This is also probably to counter Zara’s offer.
A first exclusive collection was presented to the press and the buyers last Sunday. The line presented jackets, coats, dresses and jeans, but also a few accessories (belts, shoes, bags). They stand apart from the current standard Maje line, more elaborate finishing and high-quality materials.
The items use silk, cashmere, fur, leather, hand embroidery, which obviously raises the price: a dress costs nearly 1 000 euros on average, a shirt 550 euros and a coat costs 1 300 euros.
Yves Benoliel, head of marketing and brand communication for the SMCP Group, said: « Careful, we are not trying to do luxury — we are simply meeting the demand of a more refined customers. »